Promoting your Screening

Since you’ll only be marketing your private screening through email, it’s important for you to be strategic by communicating with compelling emails.

We recommend sending 3 emails that are solely about the screening. Here is suggested content for each email as well as images. To use the images, right click (or option click) to copy the image. Please note: You’ll need to replace the information within the [brackets] to what is relevant for your screening. Remember: You cannot promote your screening on social media or anywhere online. Click here if you’d like to know why.

Here’s a longer description of the story in case you’d like to use it: Desperate to find a soulmate, Shawn goes on one awkward date after another until he encounters the alluring Violet. He starts dating her, but his autism keeps him from realizing that she’s actually a prostitute. Shawn thinks he’s found a potential wife, while Violet thinks she’s found her ticket to a brand new life. This hilarious and dramatic story takes all kinds of twists and turns as Shawn and Violet discover what it means to love someone deeply.

EMAIL #1: Send 3-4 weeks in advance

Subject:

[First Name] – You’re Invited to an Exclusive Premiere

Content:

Hi [First Name],

You are invited to a private online premiere screening of the upcoming movie, The Sound of Violet, to benefit [our organization] on [X date].

The Sound of Violet is a romantic dramedy about a man who believes he found his perfect soulmate, but his autism keeps him from realizing she’s actually a prostitute.

Based on the acclaimed novel, you’ll experience autism and trafficking through a new lens while you enjoy this captivating and funny romantic dramedy. In their review of the book upon which the movie is based, Kirkus Reviews wrote, “Its cinematic potential clearly shows. The high-concept narrative is entertaining, well-paced, and highly visual. It’s a charming, humorous, and hopeful tale.”

Tickets to this special online premiere on [X date] for [our organization] are [$18]. When that date arrives, you’ll have 7 days to unlock your screening and 48 hours to watch the film. This is a private screening, so this invitation is non-transferrable, and we will not be promoting this event online. You can, however, gift a screening to someone using their email address. You’ll need to input the code: [code] to sign up.

Visit [this website] to watch the trailer, find out more, and sign up for this exclusive event.

All the best,

[You]

P.S. If you would like to invite someone to join us, please have them join our email list [link] to get their own invitation or you can gift them a ticket.

EMAIL #2: Send 2 weeks before event

Subject:

[First Name] – The Premiere is Coming Up

Content:

Hi [First Name],

The private online premiere of the romantic dramedy The Sound of Violet to benefit [our organization] is coming up on [x date]! When that date arrives, you’ll have 7 days to unlock your screening and 48 hours to watch the film.

As I mentioned in our previous email, this online premiere is an exclusive private screening just for [our organization]. This email invite is non-transferrable, and we will not be advertising this event anywhere online. You can, however, gift a screening to someone using their email address. You’ll need to input the code: [code] to sign up.

Allen Wolf’s novel upon which The Sound of Violet movie is based has won multiple awards. Here’s what reviewers wrote about it:

“Wolf creates a gripping and heart-warming read out of the most surprising relationship.” – Reedsy Discovery Reviews

“A wonderfully well-written, funny, romantic love story. This is not your average romance. “– Reader’s Favorite

“A sweet and entertaining romantic comedy. Wolf puts a fresh spin on the genre.” – Blue Ink Reviews

You can watch the trailer and sign up for this exclusive event [at this website].

I hope you’ll join us for this unique opportunity!

All the best,

[You]

P.S. If you would like to invite someone to join us, please have them join our email list [link] to get their own invitation or you can gift them a ticket.

EMAIL #3: IF Q&A IS ADDED – Send 1 week before event

Subject:

[First Name] – The Premiere is Coming Up

Content:

Hi [First Name],

We’re very excited about the upcoming virtual premiere of The Sound of Violet that will benefit [our organization]. The film will premiere on [x date]. When that date arrives, you’ll have 7 days to unlock your screening and 48 hours to watch the film.

We have just added a Q&A with Allen Wolf, the filmmaker who wrote, directed, and produced The Sound of Violet. The Q&A will only be available to everyone who signs up for this premiere event. The screening and Q&A will be available for 48 hours beginning on [x date].

This online premiere is a rare opportunity to be one of the first people in the world to experience this new romantic dramedy. The script for The Sound of Violet won multiple awards. Reviewers commented:

“A rewardingly nuanced, three-dimensional, and charming, if unconventional, love story. Superb characters, strong dialogue. Both moving and entertaining.” – Script Shark

Incredible characters and story.” – Cinequest

A sweet, touching story that works to bring out the best in people, using autism as a backdrop.” – Tracking Board

Achieves the rare feat of being both funny and romantic, delivering an emotionally satisfying ending.” – BlueCat Screenplay Competition

Remember: this invite is for you only, and this will be your last reminder for this exclusive event. To see the trailer and take advantage of this opportunity, visit [this website] before [x date]. You’ll need to input the code: [code] to sign up.

All the best,

[You]

P.S. If you would like to invite someone to join us, please have them join our email list [link] to get their own invitation or you can gift them a ticket.

EMAIL #3: IF NO Q&A – Send 1 week before event

Subject:

Just added to screening: Your Final Chance

Content:

Hi [First Name],

We’re very excited about the upcoming virtual premiere of The Sound of Violet that will benefit [our organization]. The film will premiere on [x date]. When that date arrives, you’ll have 7 days to unlock your screening and 48 hours to watch the film.

This online premiere is a rare opportunity to be one of the first people in the world to experience this new romantic dramedy. The script for The Sound of Violet won multiple awards. Reviewers commented:

“A rewardingly nuanced, three-dimensional, and charming, if unconventional, love story. Superb characters, strong dialogue. Both moving and entertaining.” – Script Shark

“Incredible characters and story.” – Cinequest

“A sweet, touching story that works to bring out the best in people, using autism as a backdrop.” – Tracking Board

“A fluently written romantic comedy that both acknowledges and deviates from the conventions in a sparky, original manner. Achieves the rare feat of being both funny and romantic, delivering an emotionally satisfying ending.” – BlueCat Screenplay Competition

Remember: this invite is for you only, and this will be your last reminder for this exclusive event. To see the trailer and take advantage of this opportunity, visit [this website] before [x date]. You’ll need to input the code: [code] to sign up.

All the best,

[You]

P.S. If you would like to invite someone to join us, please have them join our email list [link] to get their own invitation or you can gift them a ticket.

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