Promoting your Screening
Since you’ll only be marketing your private screening through email, we’ve provided compelling content for you to use.
We recommend sending 3 emails that are solely about the screening. Here is suggested content for each email as well as images. To use the images, right click (or option click) to copy the image. Please note: You’ll need to replace the information within the [brackets] to what is relevant for your screening. Remember: You can only promote this sneak preview through email.
Here’s a longer description of the story in case you’d like to use it: Desperate to find a soulmate, Shawn goes on one awkward date after another until he encounters the alluring Violet. He starts dating her, but his autism keeps him from realizing that she’s actually a prostitute (or actually being prostituted or being trafficked). Shawn thinks he’s found a potential wife, while Violet thinks she’s found her ticket to a brand new life. This funny and dramatic story takes all kinds of twists and turns as Shawn and Violet discover what it means to love someone deeply.
EMAIL #1: Send 3-4 weeks in advance
Subject:
[First Name] – You’re Invited to an Exclusive Sneak Preview Screening
Content:
Hi [First Name],
You are invited to a private Sneak Preview screening of the upcoming movie, The Sound of Violet, to benefit [our organization] that will be available to watch on demand from [X date] until [X date].
The Sound of Violet is a romantic dramedy about a man who believes he found his perfect soulmate, but his autism keeps him from realizing she’s actually a prostitute (or actually being prostituted or actually being trafficked or whatever you prefer). The film is rated PG-13 and will be released only in theaters this year. You can be one of the first to see it and your support will bring this movie to our local theaters where we’ll host a red carpet premiere.
Based on the acclaimed novel that has won two Book of the Year Awards, you’ll experience trafficking and autism through a new lens while you enjoy this captivating and funny romantic dramedy. In their review of the book upon which the movie is based, Kirkus Reviews wrote, “Its cinematic potential clearly shows. The high-concept narrative is entertaining, well-paced, and highly visual. It’s a charming, humorous, and hopeful tale.”
Tickets to this special online sneak preview on [X date] for [our organization] are [$50]. That might be the most you’ve ever paid for a movie ticket but know that your support benefits our organization and makes it possible for us to bring this film to our local theaters.
When that date arrives, you’ll have 7 days to unlock your screening and 24 hours to watch the film on your TV or through your computer. This is a private sneak preview screening, so we will not be promoting this event online. You can, however, email or text friends to invite them or gift a screening to someone using their email address. I’ll include a possible email you can send below.
Visit [this website] to watch the trailer, find out more, and sign up for this exclusive event.
All the best,
[You]
P.S. Here’s a possible note you could email to friends: I wanted to invite you to a private sneak preview screening of the new film The Sound of Violet, based on the award-winning romantic comedy novel. The story is about a man who thinks he found his perfect soulmate, but his autism keeps him from realizing she’s a prostitute. This sneak preview screening will benefit [our organization] which [let them know what you do]. This is not open to the public, so we’re not posting about it online. It will be released only in theaters this year but you can be one of the first to see it in advance.
EMAIL #2: ADDED Q&A – Send 2 weeks before event
Subject:
[First Name] – Just Added Q&A to Screening
Content:
Hi [First Name],
We’re very excited about the upcoming private Sneak Preview Screening of The Sound of Violet that will benefit [our organization]. The film will be available to watch on demand from [X date] until [X date]. When [X date] arrives, you’ll have 7 days to unlock your screening and 24 hours to watch the film on your TV or through your computer.
The screening will also include a Q&A with Allen Wolf, the filmmaker who wrote, directed, and produced The Sound of Violet as well as four of the actors who star in the movie! The Q&A will only be available to everyone who signs up for this sneak preview event.
This is a rare opportunity to be one of the first people in the world to experience this new romantic dramedy before it is released in theaters. The script for The Sound of Violet won multiple awards. Reviewers commented:
“A rewardingly nuanced, three-dimensional, and charming, if unconventional, love story. Superb characters, strong dialogue. Both moving and entertaining.” – Script Shark
“Incredible characters and story.” – Cinequest
“A sweet, touching story that works to bring out the best in people, using autism as a backdrop.” – Tracking Board
“Achieves the rare feat of being both funny and romantic, delivering an emotionally satisfying ending.” – BlueCat Screenplay Competition
To see the trailer and take advantage of this opportunity, visit [this website] before [x date].
All the best,
[You]
P.S. If you would like to invite someone to join us, here’s a possible message you could send: I wanted to invite you to a private Sneak Preview Screening of the new film The Sound of Violet, based on the award-winning romantic comedy novel. It will be released in theaters but you can be one of the first to see it in advance. The story is about a man who thinks he found his perfect soulmate, but his autism keeps him from realizing she’s a prostitute. This online screening will benefit [our organization] which [let them know what you do]. This is not open to the public, so we’re not posting about it online, but you can check it out at [website].
EMAIL #3: Send within week or days before event
Subject:
[First Name] – Screening is this Friday
Content:
Hi [First Name],
We’ve been encouraged and inspired by everyone who has been rallying to be part of this Sneak Preview!
Thank you!
If you haven’t gotten your ticket yet, you still can. Your support will help us launch The Sound of Violet into our local movie theaters to fight trafficking and bring awareness to autism. Check out the ticket page to get a tax-deductible ticket to be part of this movement [at this website].
You can watch The Sound of Violet anytime starting Friday at 7 p.m. through [x date] Once you start the movie, you have 24 hours to finish watching. After the screening, stay tuned for a special Q&A with the cast.
Thank you to everyone who is joining us for this tremendous opportunity. You’re amazing.
All the best,
[You]
P.S. The Sound of Violet movie will be released only in theaters this year, and it is based on Allen Wolf’s novel that has won multiple awards. Here’s what reviewers wrote about it:
“Wolf creates a gripping and heart-warming read out of the most surprising relationship.” – Reedsy Discovery Reviews
“A wonderfully well-written, funny, romantic love story. This is not your average romance. “– Reader’s Favorite
“A sweet and entertaining romantic comedy. Wolf puts a fresh spin on the genre.” – Blue Ink Reviews
Additional Graphics:
ENCORE SCREENING EMAIL
If you will be hosting an Encore Private Screening, here is suggested email content:
Subject: Special Encore Screening
Hi [First Name],
Thank you to everyone who made our private Sneak Preview Screening of The Sound of Violet such an overwhelming success! Here’s what people said about it: [Quotes from audience]
We wanted to give everyone another chance to see the movie and support the work of [our organization].
We’ll be hosting an Encore Private Online Screening that starts on [date two weeks away] and will be available to watch on demand for a week afterward. If you would like to see the film, feel free to [sign up here] and use this [code]. If you’d like to invite friends, feel free to let them know about it. People who have seen the film have said how much they enjoyed the story while it opened their eyes to autism and human trafficking. I’ll include a possible email you can send below.
Thanks again!
[You]
P.S. Here’s an email you could send to friends: I recently saw a sneak preview of a new movie, The Sound of Violet, that’s based on the award-winning romantic comedy novel. It will be released in theaters in April. They’re having a private encore screening of the movie, and I wanted to invite you. The story is about a man who thinks he found his perfect soulmate, but his autism keeps him from realizing she’s a prostitute. This online screening will benefit [our organization] which [let them know what you do]. This is not open to the public, so we’re not posting about it online, but you can check out the trailer and see more at [website].
